A blog commenter I came across recently was praising the merits of sticking to the tried and tested layout of a header, title, post content with a sidebar on the left or right and a footer at the bottom. It was a commentary on the complex layout options found in bulky commercial themes and the flexibility marketed in the various page builder plugins. Sticking to a basic layout is simple and it works but also a bit dull. Truth is, most of the popular sites have very unique layout patterns.
Currently I’m working on a theme framework for my WordPress projects and I was looking for a good system to support a large variety of layout use cases. So I went to do a bit of research and explored a sampling of popular sites and attempted to note down broad layout patterns in varying detail.
I looked at sites in a wide browser window, just to maximize the layout possibilities. What struck me was that there’s quite a variety of layouts. Optimal layout has a lot to do with the type of content on offer and so it’s interesting to see the different approaches. There are some interesting trends finding their way into these high traffic sites. Grids are very popular across the board, some sites make decent use of infinite scrolling (pinterest), linear layouts without sidebars have become very popular too (see Paypal’s new home page). Content heavy sites still make heavy use of sidebars, but the way they are implemented is quite diverse. Also interesting is seeing sites utilize a separate sidebar starting at the comments section under an article (SBNation and Techcrunch do that).
I decided to share some notes I took below. It’s not meant to be exhaustive or completely accurate, just an impression really. Thought I might as well publish it as a quasi-interesting work note.